Bookstore and literacy nonprofit: operations and donor systems lacked clarity.

Workflows were inconsistent, donor relationships were poorly tracked, and marketing efforts weren’t connected to measurable outcomes.

Staff and volunteers overwhelmed by outdated and constantly changing systems.

Limited understanding of audience reach, donor motivations, or competitive positioning, which limited the organization’s ability to scale both engagement and revenue.

Conducting a full organizational assessment and marketing systems audit to identify workflow inefficiencies and communication gaps.

Developing Standard Operating Procedures (SOPs) for donation intake, pricing, cataloging, and shipping to establish clarity and accountability.

Designing a donor engagement and storytelling system that ethically captured recipient stories and transformed them into mission-driven narratives.

Creating a data-informed marketing and analytics framework, mapping audience behavior and donor conversion pathways.

Leading a market reach and brand identity analysis to define the organization’s community position, evaluate buyer and donor sentiment, and identify revenue expansion opportunities.

Building a partnership and event collaboration framework to connect local businesses, schools, and rehabilitation programs in support of literacy initiatives.

80% reduction in project overhead costs through workflow clarity and operational streamlining.

300% increase in bookstore revenue through refined pricing models, market positioning, and targeted campaign development.

Established a consistent donor appreciation and storytelling system that deepened supporter relationships and strengthened community trust.

Expanded the organization’s visibility through co-branded events and community partnerships.

Reframed the organization’s public identity, aligning daily operations with its core mission and audience values.