I Build Communities That Connect, Engage, and Inspire

Strategic leader blending communications, DEI advocacy, and event production to grow audiences, secure funding, and strengthen missions.

Work with Me
View My Work

My Approach

+32% Event Engagement Growth

$2.4M Fundraising Pipeline Support

3,400+ Member Community Built

+17% Funding Increase for Community Programs

I believe community engagement is more than events or campaigns. It’s about fostering authentic relationships that lead to lasting impact. With over a decade of experience across nonprofit, higher education, media, and entertainment, I’ve designed programs that grow audiences, deepen connections, and align with mission goals. My approach blends strategic communication, DEI advocacy, and creative production to make sure every initiative is inclusive, measurable, and memorable.

What I Do

  • group of four hikers watching a sunrise

    Community Engagement Strategy

    Designing programs that foster belonging, grow audiences, and align with organizational goals.

  • production crew overseeing cultural performance

    Event Production & Cultural Programming

    Delivering high-impact, mission-aligned events from concept through execution and evaluation.

  • art installation in an open warehouse

    Fundraising & Partnership Development

    Building sponsorships, donor relationships, and stakeholder collaborations that sustain growth.

  • Film camera slate

    Content & Storytelling

    Creating multi-platform strategies that connect communities to your mission and amplify reach.

Impact Highlights

Women’s Leadership Book Club

Stat: 3,400 Members | +13% Growth

Led cross-platform campaign, interviews, and resource library for women leaders, fostering professional growth and inclusivity.

Prison Education Program

Stat: 100% Graduation Rate

Designed inclusive curriculum for 13 adult learners, ensuring policy compliance and equitable access.

Global Gaming Women

Stat: +32% Event Engagement | +17% Funding Increase

Directed multi-channel marketing across 16 events, increasing accessibility and new member acquisition by 28%.

KVCR Student Film Festival

Stat: Program Launched & Sustained to Present Day

Created inaugural state-wide student film festival with lasting operational framework and selection process.

Public Speaker & Workshop Facilitator

Stat: 98% Attendee Satisfaction

Developed and delivered inspirational and empowering keynote presentations and interactive workshops that fostered collaboration between leaders, artists, and corporate partners.

Burnout Break Room Podcast

Stat: Top 10% podcast show with loyal following

Producer and show co-cost featuring professionals and entrepreneurs that are seeking to redefine sustainable wellness for teams and corporate cultures informed by proven mental health concepts and burnout prevention methods.

Independent Film Production

Stat: Award-Winning Films | +26% Production Quality

Produced multi-platform film projects by securing investors, talent, crew, and innovative equipment.

Executive Communications

Stat: 100% Presentations Completed Ahead of Schedule

Curated and coordinated monthly presentations to the Executive Authority shareholder meetings which captured initiative updates and secured buy-in for launching new innovation projects.

  • "Very goal- and results-oriented. Caitlan thinks big picture and is one of my key leaders for goal setting and strategic planning."

    Chief Operating Officer, Hospitality

  • "Caitlan’s ability to connect people, foster collaboration, and deliver impactful programming is unmatched. She blends creativity with strategic vision, producing results that last."

    - Senior Compliance Manager

  • "Her adoption of new applications such as Smartsheet has enabled her to be more efficient and increased the communications to executives and board members."

    Food & Beverage Director

  • "Caitlan demonstrates a keen ability to focus on the important things and make decisions. She is outstanding at researching, fact finding, and factoring in our culture and business objectives for optimized business decision-making."

    - Vice President, Retail & Spa

Social Media Marketing

  • Directed omnichannel strategy for three business profiles, driving service sales, podcast listens, and email list growth.

    Overall Strategy

  • Delegated post scheduling and keyword optimization to social media VA, ensuring consistent, targeted content delivery.

    TikTok

  • Built strong Instagram visual branding; partnered posts achieved 3× average engagement rate.

    Instagram

  • Grew audience 12× in first month of podcast launch (excluding guest shares), targeting podcast listeners.

    Threads

  • Ghostwrote for executives’ LinkedIn profiles, adding 800+ organic followers and generating 170K+ impressions in 6 months.

    LinkedIn

  • Secured strategic podcast guest partnerships, exceeding predicted audience demographic targets by 10%.

    Spotify

  • Maintained 100% copyright compliance, producing 1TB+ original content with steady subscriber growth.

    YouTube

  • Managed membership platform; delivered 67% email open rates, 32% site CTR, and recovered 1/3 of abandoned carts.

    Squarespace

  • Leveraged cross-pollination and backlinks, averaging 500+ engagements per share.

    Pinterest, Facebook, and X/Twitter

  • Built grassroots presence, fostering personalized user connections and mid-range backlink engagement.

    Ask Diem

  • Orchestrated LinkedIn thought leadership campaigns in sync with email marketing for amplified reach.

    Email Campaign

Letter of Recommendation

Let’s talk about creating meaningful community engagement that delivers lasting impact.

cmtrewhella@gmail.com
+1 (909) 302-2114

LinkedIn

Los Angeles, CA